Case Study: Mariah Scrivens Website Design

Mariah Scrivens is a business coach for busy women who want to grow their businesses without all the “fluff.” Her clients call her magic because they can’t believe how fast her brain thinks up ideas!

The Goal: Create a Website to Reflect Mariah’s Magnetic Personality

Mariah needed a website that reflects her energetic personality and effectively showcases her diverse range of programs.

The goal was to create an engaging online experience that would resonate with her target audience, allowing potential clients to connect with her authenticity and easily explore her offerings.

By seamlessly blending interactive design, strategic functionality, and Mariah’s unique branding, the website aims to capture attention, drive client engagement, and support her business growth.

Website Highlights

Flodesk opt-in forms were strategically placed throughout her website to maximize lead captures and grow Mariah’s email list.

We included playful graphics, like ducks and daisies, that are signature brand symbols for Mariah. The fun About page we created featured fun tidbits, like her love of ducks, to showcase her approachable and relatable nature.

Mariah is a huge Taylor Swift fan so we found ways to include some fun copy on her standard website pages. For example, on her 404 Redirect Page (used in case of missing or broken links), instead of the standard “404 – Missing Page,” we wrote, “Looks like you’ve found a Blank Space on our website! Don’t worry, Shake it Off and head back on home!”

She is a DIY queen, so we created long, interactive sales pages that could be duplicated and edited for her future programs and lead magnets. We utilized subtle animations to highlight key text and image elements and keep users engaged longer.

Finally, we designed a blog area to feature Mariah’s podcast episodes and an area for featured episodes.

This is what she had to say…

“It is so ‘on brand’ and fun while bringing a professional edge I could never have DIY’d.

You are so receptive to feedback and never blink at requested changes.

You are so innovative and think beyond ‘pretty.’ You are the BEST!”

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