WORK WITH ME
Brand Strategy for Unignorable Women-Led Businesses
PSA: If your brand doesn't reflect YOU... It's plain 'ol vanilla.
AND YOU'RE NOT VANILLA!
Your logo? That’s not your brand. It’s just the cherry on top.
The real magic is in the yummy flavour that sets you apart—the values you stand for, the experience you create, and the way you make your clients feel. That’s what keeps your dream clients coming back for more.
Ready to build a brand that’s worth savouring?
SCROLL FOR MORE
You don’t have to be Lululemon to build an unignorable brand.
As a small business, you get the unique advantage of creating a brand that’s all about you—your purpose, your values, and the magic that only you bring to the table.
But you may be wondering…”how the heck do I do this?” or “Why does it matter?”
Well, the reason someone will choose to work with you over your competitor isn’t because they like your offers…it’s because they like you: The PERSON behind the brand.
The key to standing out as a small business is embracing the things that make you unique as a leader…not how “cool” your logo looks.
Oh and did you know that 88% of consumers believe that authenticity is a key factor in deciding which brands to support?!
Point of the story: It literally pays to be YOU!
The best part?!
Building a brand that *truly* represents you doesn’t have to be complicated.
When your brand is strategically designed, it doesn’t just look good—it works. It shapes the way people see and feel about your business, giving you the power to stand out and be taken seriously.
But let’s be honest: no one has time to read a 150+ page snooze-worthy branding report filled with jargon and rules you’ll never use. You’re busy running your business, not studying for a branding exam.
That’s why I keep it simple. My branding process is designed to give you clarity, direction, and a brand strategy you’ll actually want to use. No fluff, no overwhelm, no collecting digital dust in a folder on your desktop—just a clear, done-for-you brand strategy that you’ll reference every single day in your business.
MAKE IT EASY FOR ME!
Just imagine...
Waking up to inquiries from dream clients without changing who you are!
Your online presence going from blending in with the crowd to BOLDLY STANDING OUT.
Selling more of your services because you’ve got a brand that you feel confident about and gets you noticed!
No more confusion or overwhelm when it comes to figuring out how to present yourself online.
Booking your dream clients because your brand calls them into your online spaces.
Never undercharge again because you attract people who want results, not discounts.
Becoming memorable, recognizable, and completely UNIGNORABLE. The key to building trust and preference with your dream clients!
I’m here to show you exactly how to create a brand that feels like you so you stand out and sell without feeling like you’re “too much.”
As an accomplished web designer, brand strategist, and published author, I know a thing or twenty about helping women-owned businesses grow their online presence, wealth, and impact in the world (because women do good stuff with their money) and confidently take up space online.
Because, for me, being too much is about taking risks, owning your passions and not following someone else’s lead. Let’s become “too much.”
Hey, I'm Emily!
My job is to help you create a brand that does the talking, so you can focus on what you do best: running your business.
BOOK A CALL WITH ME, MAYBE!?
Here’s why your investment will be 100% worth it:
Go From Confusion to Conversion
Stop all the second-guessing and wasting time on branding that misses the mark.
We'll give you a crystal clear brand strategy and identity that not only looks amazing but also drives serious results.
More Than Just a Pretty Logo
We'll dig deep into your brand's personality to uncover what makes you truly stand out.
Then, we'll transform those unique qualities into a knock-your-socks-off brand identity that has your ideal clients lining up to work with you.
Ditch the DIY Drama
Stop wasting precious hours wrestling with Canva and questionable design choices.
We'll handle all the branding magic, freeing you to focus on what you do best—running your business and making bank.
Why Bootstrapped Woman?
Say goodbye to wasted time and boring branding. YOUR BRAND RECIPE gives you everything you need to stand out, attract dream clients, and show up with confidence.
Investment: $2499
This is what you get:
So I can dive deep into your business goals and truly get to know what makes you tick.
Payment plans available!
LET'S WORK TOGETHER!
Brand Audit
Strategic Action Plan
This isn’t fluff—it’s a crystal-clear roadmap defining your purpose, vision, mission, values, voice, personality, and ideal client. In other words, the magic combo that sets you apart and attracts the right people.
Clarity + Direction
No more throwing spaghetti at the wall. You’ll get a strategy that focuses your brand and helps you win people over—without the guesswork.
Solid Foundation
A brand that matches your heart, message, and vibe so your ideal clients feel it instantly!
Custom Brand Kit
Including a complete color palette, mood board, font recommendations, and logo suite with placement and usage guidelines (and zero boring reports)
Plug + Play Visuals
Ready-to-use designs for Canva and your website builder so you can create scroll-stopping content with ease.
Bonus Canva Templates
Because who doesn’t want extra tools to make life easier?
A Magnetic Brand
That makes you memorable, recognizable, and impossible to ignore!
All for $2799! + tax
This is for you if...
You don’t have a rock-solid foundation for your business.
You don’t have a clear or consistent visual brand identity!
You are struggling to attract your ideal clients because your online presence is all over the place, and don't know how to speak to your ideal clients.
Your logo was whipped up in Canva or purchased from an Etsy shop (the gold vibes and generic templates were so yesterday)!
You want to stand out and stop the scroll and know that boring and beige is not going to make that happen.
You have DIY’d and copied your competitors long enough and are tired of wasting time playing the guessing game in your marketing!
You want to feel confident about your business so you can charge your worth!
This isn't for you if...
You’re satisfied with your brand, even if it’s not achieving your desired results.
You’re just starting out and don’t know what you offer.
You can’t commit! I know it’s tempting, but branding doesn’t work if you constantly switch things up!
You think the most important part of branding is your logo!
How this works...
Step 1:
We start with a quick call to secure your spot and kick off onboarding. Then, you’ll fill out a client questionnaire so I can dive into your business, goals, and what makes you unique.
Step 2:
I craft a custom brand strategy, including your purpose, vision, mission, values, personality, voice, ideal client, and pain points.
Step 3:
Once your strategy is approved, I’ll create a visual mood board to define your brand vibe.
Step 4:
With the vibe locked in, I’ll design your visual identity: color palette, font recommendations, and logo. (Includes up to 3 revisions.)
Step 5:
After final approval, you’ll receive a concise, non-boring PDF summary and all your files.
Step 6:
Your brand is ready to work its magic! Feeling inspired? This is the perfect time to start website design.
LET'S DO THIS!
A logo is cute and all...
But it’s like the cherry on top.
It’s not all the ooey-gooey goodness that makes your business really delicious.
A visual brand identity has all the yummy layers coming together so that your business oozes personality.
LET’S SWEETEN YOUR BRAND!
Not ready to invest?
I get it. Join me for Office Hours.
These are free (yes, you read that right) monthly sessions I host for entrepreneurial women to ask questions, get real-time feedback, and gain clarity for their business.
REGISTER NOW
I'M READY FOR IT!
