Unlike major brands, you can create a brand that is built around you and YOUR personal purpose, vision, mission, and values.
But you may be wondering…how the heck do I do this? or Why does it matter?
As a small business owner, the reason someone will choose you over your competitor isn’t because they like your offers…it’s because they like you.
The key to standing out as a small business is embracing the things that make you unique as a leader…not how “cool” your logo looks.
Did you know that 88% of consumers believe that authenticity is a key factor in deciding which brands to support?!
When your brand is strategically designed you get to control the way people see and feel about your business.
Having a roadmap to how your brand should act, speak and visually express itself is essential for being taken seriously as a business.
You don't want to pay a hefty invoice and then have to read a 150+ page snooze-worthy document with a bunch of complicated rules you have to learn.
You’re too busy for that. You’ve got things to do (like running your freakin’ business).
Branding shouldn't be complicated or cost a small fortune and that's why I'm here to simplify the branding process.
You don’t need more work.
You need your brand to work for YOU!
I am a multi-passionate creative marketer who broke up with freelancing to help women stand out online without burning out.
As an accomplished web designer, brand strategist, and published author, I know a thing or two about helping small women-owned businesses grow their online presence, wealth, and impact in the world.
I’ve worked with dozens of women like you to create bold designs for their businesses because I want you to have every tool to succeed.
If you are a service provider who loves colour and wants your brand to represent the best parts of who you are. I would love to work with you!
They attract your dream clients.
In order to have a successful brand, you need to identify what parts of yourself will be infused into your business.
Maybe it will be your colourful personality and outlook on life?! Or maybe it’s the fact that you use your online platforms to speak up about the injustices of the world (while offering massage therapy services)?
Maybe you’re a therapist who likes to drop F-bombs or hate it when other service providers call you, honey?!
These seemingly random characteristics are what make you memorable and likable as a brand.
You don’t have a rock-solid foundation for your business.
You don’t have a clear visual brand identity!
You are struggling to attract your ideal clients because your online presence is all over the place and don't know how to speak to your ideal clients.
You know that first impressions matter most and want to stop the scroll!
You have DIY’d long enough and are tired of wasting time playing the guessing game in your marketing!
You want to stand out from your competitors.
You want to feel confident about your business so you can charge your worth!
You’re satisfied with your brand, even if it’s not achieving your desired results.
You’re just starting out and don’t know who your ideal client is or what you offer. (I can help with this!)
You can’t commit! I know it’s tempting, but branding doesn’t work if you constantly switch things up!
You think the most important part of branding is your logo!
"She doesn't just provide content; she immerses herself in understanding you and your brand. You can truly feel the passion in her creations, the meticulous attention to every detail, and her genuine desire for you to absolutely love what she crafts for you. With her by your side, every piece of content isn't just designed; it's destined to leave a lasting impression."
-Cassidy
"To say that Emily taking a look at my website and social media platforms and rebranding them has helped my business is an understatement. Emily listens to who you are and what your goals are to get your business to where it needs to be. It's like she knew better than I did the look and feel I was trying to achieve and put it all cohesively together!""
-Brandie
"Because of the support I got from Emily, I was able to take more breaks, see more growth on my social accounts, acquire new leads, and be able to focus on new projects and other ways to grow my business! Cannot recommend working with Emily enough. She is smart, powerful, creative, inclusive - everything you want in someone who supports your business!"
-Jessica
Step One: Let's kick things off with an Initial Virtual Meet + Greet. This is where I dive into the ins and outs of your business, your goals, and what makes your business unique! Before we chat, make sure you've filled out my client onboarding form, so I can come prepared.
Step Two: Now, it's time for the magic. I'll start crafting a custom brand strategy for your business. This includes your brand purpose, vision, mission, values, personality, voice, value proposition, ideal client, and identified pain points.
Step Three: Once your brand strategy is approved, I will start creating your custom visual brand identity. This includes your colour palette, mood board, font recommendations, and logo. Everything you need to make you UNIGNORABLE! I offer up to 3 revisions if required.
Step Four: Once everything is approved, I will send you a PDF summary (that isn't long and boring).
Step Five: Your brand strategy is ready to go to work! You can use it create your website and social media content. This is a great time to start working with me on website design or social media template customization!
But it’s like the cherry on top.
It’s not all the ooey-gooey goodness that makes your business a really delicious sundae.
A visual brand identity has all the yummy layers coming together so that your business oozes your personality.
I get it. You can learn more about DIYing your brand with my $34 Unignorable on Instagram course, which covers creating a brand you love, setting up your Instagram profile for success, and how to create captivating content!