How Do You Know if Your Brand is Ugly?

Branding is important because it helps your business look professional and trustworthy and makes you memorable! But I get it…you’re a bootstrapper like me. ⁠You tried to DIY it, but now you’re left wondering why there are crickets in your DMs and no inquiries coming from your website!

I hate to tell you, but if you’ve got an ugly brand, your business isn’t going to get noticed.⁠ Even if you are the best in your field, have all the qualifications, and do amazing work. That’s because you have 8 seconds to grab their attention on your website and only 3 seconds on social media!

If you aren’t getting noticed, you aren’t getting inquiries. But how do you know if it’s a brand problem or something else? Here are some reasons your brand might need some work!

Your Branding is All Over the Place

Your brand’s visuals are important because it’s the first thing people see. If your colours, graphics, fonts, and imagery are all over the place then potential customers won’t be able to recognize or remember you.

Here’s an example:

Your Positioning and Messaging is Unclear

If your WHY, HOW, and WHO is unclear then your brand isn’t speaking to ANYONE in particular. A strong brand has a clear and consistent message that resonates with your target audience. If it’s all over the place, you need to do some foundational work for your brand. It’s about more than pretty colours and logos!

Here’s an example:

There’s No YOU in It!

As a small business owner, you are the heart and soul of your brand. Your passion, your story and your personality are what connect you with your customers and set you apart from the competition. By sharing these things with your audience, they will get to know you on a deeper level which builds trust in your business.

Here are some examples:

If you’ve got an ugly brand, I can help! Get done-for-you branding done so you can become UNIGNORABLE online. Not ready to invest in your business?! Check out my $34 CAD Unignorable on Instagram mini course to learn how to DIY the RIGHT way!