Does My Business Need a Website?
One of the top questions I get asked as a Creative Marketer is whether or not someone NEEDS to have a website as a woman business owner. The quick answer is YES. In this digital age, where social media is king, entrepreneurs are able to build beautiful platforms online. You might think that simply having a great Instagram or TikTok account is enough, but unfortunately, it isn’t (for good reason). I’ll tell you why…
You Own Your Website
Unlike social media platforms, where your account can be suspended or even deleted at any moment, you own your website. It’s your digital space, built on your terms. You control the content, the design, and the visitor experience. When your website is strategically built, you don’t have to worry about what will happen if your social media account is ever deleted. That’s because you still have a place where your ideal clients can reach you. A website is critical for building a lasting online presence!
Your Website is Your Digital Home
Think of it as your online storefront, open 24/7 and ready to greet potential clients with a warm welcome. It’s your space to showcase what makes you so different, explain what you do, and show them why you’re the best person to help them. A website allows you to help attract dream clients even when you are resting!
Your Website Builds Trust
Websites are powerful tools for building trust and credibility. A professional-looking site positions you as a serious, reputable, and reliable entrepreneur. Consider your website a strong foundation for building your dream business. People need to connect with you before they decide they are interested in working with you. You can use your website to tell your story, share your values, and show them your passion for what you do.
Your Website Closes Sales
Social media is a fantastic marketing tool for building awareness and interest, but people typically want to know more about you before making the decision to work with you. If you’ve piqued their interest, they will likely google you or check out the website link in your social media bio. Once they are on your website, there are no distractions. It’s a chance for them to scroll through your content and read about all things YOU!
If you don’t have a website listed on your social media profile, your potential client might not take the next step in the customer journey, which is to learn more about what you can offer them!
A strategically designed website should be set up to capture potential client information, like an enticing lead magnet that connects to your email list. The more you can get in front of your ideal clients, the more likely you are to close sales. This is because customers tend to need to see your brand at least 7 times before committing to a purchase decision.
Your Website Helps You Get Found On Google
The key to attracting new clients is making sure they can find you online. When you optimize your website for search engines, it appears higher in results for searches related to your business. To make that happen, your website content should answer questions that your ideal client would ask. Just like how this blog post answers the question of whether or not you need a website as a business owner! When your website is search engine optimized, it can turn online browsing into qualified leads.
In short, social media and your website should work together, but a website is the real game changer when it comes to converting followers into buyers.
*This post contains affiliate links, which means I may earn a very small commission (at no extra cost to you) should you make a purchase through one of the links.
