I’m not about to feed you some cookie-cutter marketing guru spiel, and I won’t tell you to manifest your way to success or work yourself into the ground.
I am a Canadian creative marketer and strategist, published author, wife, and mom!
I’m here to help women owned businesses grow their online presence, wealth and impact in the world.
I’m a creative marketer who has over 12 years of experience working and freelancing in marketing, graphic design, content creation, and coaching.
I’m multi-passionate (a.k.a., I have started more businesses than I can count). The thing that has always remained constant for me is my love for the creative side of marketing!
I believe that financial wealth will provide women with the power they need to change the world for the better (smash the patriarchy!).
I’m a designer, strategist and business coach for women.
I believe in ethical marketing, which to me means authenticity, honesty, positivity, and inclusion.
I’m a published author (traditional and self-published) and have a passion for writing about body image and taming shame!
I’m a married mom to 2 little ones and a golden retriever. #momlife
-CASSIDY
-BRANDIE
-DANIELE
-JESSICA
Step One: Let's kick things off with an Initial Virtual Meet + Greet. This is where I dive into the ins and outs of your business, your goals, and what makes your business unique! Before we chat, make sure you've filled out my client onboarding form, so I can come prepared.
Step Two: I'll roll up my sleeves and perform a virtual Instagram audit for your business account. But hey, I'm not just focusing on your Instagram profile – I'll take a peek at your whole customer journey and user experience, checking out your website and other social platforms
I’ll provide you with updated branding recommendations – including colours, font type, logo feedback, and messaging. This is based on market research and competitive analysis, your onboarding form, our initial meet and greet, and my creative eye!
Once I’m done, you'll get a nifty PDF report with my findings and recommendations. We'll use this to nail down your content needs and make sure we're on the same page before I start creating!
Step Three: Now, it's time for the magic. I'll start crafting custom content tailored just for your business – the kind that makes you UNIGNORABLE during the scroll.
Step Four: Get ready to dive into your personalized creative marketing toolkit! You will receive a link to access your Canva Templates along with our Template Guide. You will have 5 business days to communicate any desired changes. You will officially have custom assets that will save you tons of time and make you money!
Step Five: Once you have had a chance to explore your templates, we will meet for a 1-hour strategy session. Bring all your burning marketing questions to the table, whether they're technical, creative or strategy related. By the end, you will have a solid action plan to make those templates work hard for your business. You will receive a simple PDF after this meeting to summarize your plan!
Step Six: We will schedule your final accountability strategy call to take place 1 month after your strategy session. This is the time for me to check in with you to see how you are doing and make any tweaks to your content action plan.