Insta Makeover

Strap on those boots because we're about to turn your online presence from "meh" to absolutely unignorable.

I specialize in helping women entrepreneurs stand out without burning out.

I’m not about to feed you some cookie-cutter marketing guru spiel, and I won’t tell you to manifest your way to success or work yourself into the ground.

Are you ready for it?!

Instead, I’m here to makeover your brand and business strategy so that you can enjoy your life.

I'm READY TO BE SEEN

Imagine...

Starting your day on your terms – maybe it’s cuddling up on the couch with a coffee, a peaceful meditation, bingeing some Netflix, or just some quiet recovery time after the chaos that is getting your kids ready for school (that last one is totally my vibe).

Picture spending less than 10% of your working hours on content strategy, breaking up with hustle culture, and ditching the “work like a man” mentality.

Now imagine selling more of your services because you’ve got a rock-solid strategy in place and a brand you feel confident about.


Hey, I'm Emily!

I am a Canadian creative marketer and strategist, published author, wife, and mom!

I’m here to help women owned businesses grow their online presence, wealth and impact in the world.



TELL ME MORE

This is what you'll get:

A strategy as unique as you are – because one size doesn’t fit all!

Say goodbye to Instagram overwhelm – I’m rolling up the sleeves so you don't have to.

A brand that shouts "ME!" without you having to shout at all.

Done-for-you templates that are more plug-and-play than your go-to weeknight dinner recipe – because who has time for complicated?

An action plan and accountability BFF because I won’t just ghost you when we’re done. I’m not just here for the makeover. I’m here to see the transformation through.


So who am I?!

LET'S CHAT!

I’m a creative marketer who has over 12 years of experience working and freelancing in marketing, graphic design, content creation, and coaching.

I’m multi-passionate (a.k.a., I have started more businesses than I can count). The thing that has always remained constant for me is my love for the creative side of marketing!

I believe that financial wealth will provide women with the power they need to change the world for the better (smash the patriarchy!).

I’m a designer, strategist and business coach for women.

I believe in ethical marketing, which to me means authenticity, honesty, positivity, and inclusion.

I’m a published author (traditional and self-published) and have a passion for writing about body image and taming shame!

I’m a married mom to 2 little ones and a golden retriever. #momlife

"Have you ever sought content that feels crafted just for you? With Emily, that's not a wish-it's a promise. She doesn't just provide content; she immerses herself in understanding you and your brand. She invests her heart and soul to ensure that every logo and every template resonates deeply with your brand's essence. You can truly feel the passion in her creations, the meticulous attention to every detail, and her genuine desire for you to absolutely love what she crafts for you. With her by your side, every piece of content isn't just designed; it's destined to leave a lasting impression."

-CASSIDY

READ more

"I have been meaning to write this testimonial to Emily's services for a while but I have been so busy truly because of the revamp she has given my business. To say that Emily taking a look at my website and social media platforms and rebranding them has helped my business is an understatement. Emily listens to who you are and what your goals are to get your business to where it needs to be. The craziest part is how I had so many ideas in my head of what I wanted my brand and marketing to look like, and she nailed it and then some! It's like she knew better than I did the look and feel I was trying to achieve and put it all cohesively together!"

-BRANDIE

READ more

"I couldn't believe that my brand could have such a beautiful feed. Almost made me cry! As a busy woman, working a full-time job while developing my brand after 9-5 can be exciting but also exhausting, as you have to wear so many hats. This is the first time I've worked with a specialist in an area in which I'm not fluent, and the results were amazing! As an outcome of Emily's changes, I completely fell in love with my feed. Even though my Instagram account is relatively new, I am now confident it offers me the potential to resonate with my ideal customers. This will set the stage for a beautiful social media journey for my brand. You are a star, Emily!"

-DANIELE

READ more

"For a long time, I was doing almost everything in my business by myself. As I started to off-board smaller tasks, I was lucky to get a set of templates from Emily that were not just perfectly tailored visually, but had well-researched and tailored-to-my-brand content ideas as well! Many of the templates were ready to post as is, and they were all easy enough to customize on my own as well. Because of the support I got from Emily, I was able to take more breaks, see more growth on my social accounts, acquire new leads, and be able to focus on new projects and other ways to grow my business! Cannot recommend working with Emily enough. She is smart, powerful, creative, inclusive - everything you want in someone who supports your business! Thank you Emily!"

-JESSICA

READ more

FEEDBACK:

Hiding behind “ugly” branding?
It’s time to shine, baby!

Getting burnt out from attempting to juggle it all?
Time to drop those matches – I’m here to light your path to simplicity.

Feeling overwhelmed by a jungle of marketing strategies?
I'll guide you through the social media wilderness.

Using cringe-worthy content to sell your services?
Say goodbye to the cringe and hello to content that is bold and unforgettable.

Before and After

What you get...

Initial Virtual Meeting to Discuss Your Needs
Instagram Audit
Branding Refresh
24 Custom Canva Static Post and Reel Cover Templates
5 Custom Canva Story Templates
Copywriting for Templates
Template User Guide
1-Hour Virtual Strategy Call and Action
1-Hour Follow Up Accountability Strategy Call



Investment

4 Payments of $375 CAD
or $1499 in full

How does it work?

Step One: Let's kick things off with an Initial Virtual Meet + Greet. This is where I dive into the ins and outs of your business, your goals, and what makes your business unique! Before we chat, make sure you've filled out my client onboarding form, so I can come prepared.

Step Two: I'll roll up my sleeves and perform a virtual Instagram audit for your business account. But hey, I'm not just focusing on your Instagram profile – I'll take a peek at your whole customer journey and user experience, checking out your website and other social platforms
I’ll provide you with updated branding recommendations – including colours, font type, logo feedback, and messaging. This is based on market research and competitive analysis, your onboarding form, our initial meet and greet, and my creative eye!
Once I’m done, you'll get a nifty PDF report with my findings and recommendations. We'll use this to nail down your content needs and make sure we're on the same page before I start creating!

Step Three: Now, it's time for the magic. I'll start crafting custom content tailored just for your business – the kind that makes you UNIGNORABLE during the scroll.

Step Four: Get ready to dive into your personalized creative marketing toolkit! You will receive a link to access your Canva Templates along with our Template Guide. You will have 5 business days to communicate any desired changes. You will officially have custom assets that will save you tons of time and make you money!

Step Five: Once you have had a chance to explore your templates, we will meet for a 1-hour strategy session. Bring all your burning marketing questions to the table, whether they're technical, creative or strategy related. By the end, you will have a solid action plan to make those templates work hard for your business. You will receive a simple PDF after this meeting to summarize your plan!

Step Six: We will schedule your final accountability strategy call to take place 1 month after your strategy session. This is the time for me to check in with you to see how you are doing and make any tweaks to your content action plan.

The Brand Refresh

Market Research and Competitive Analysis

Logo Feedback

Font and Colour Palette

Defined Brand Voice

Defined Brand Values and Mission Statement

Defined Brand Content Pillars



In order to make waves, you have to stand out.

Frequently Asked Questions

Ready to stand out, make money and create change?!

SIMPLIFYING MARKETING FOR WOMEN BUSINESS OWNERS

SHORT + SWEET NOTES STRAIGHT TO YOUR INBOX

Subscribe